ELLE Decor Café at The Plaza Hotel 

In celebration of the brands 30th year anniversary in December 2019, ELLE Décor re-imagined the historic Rose Club, a Jazz bar located in the iconic Plaza Hotel. The bar has hosted performances by Billie Holiday, Duke Ellington, Bob Hope, and Liza Minnelli, to name just a few.


 

Channeling the golden age of Jazz music and the heritage of the site itself, the identity draws on illustration and bold colors—reimagined in a contemporary and compelling way.




Created an identity that breathes new life into one of the city’s most treasured and iconic places.
Here’s to the next era of The Rose Club, and beyond.







Illustration: Sasha Binkoff

Further reading 
ELLE Decor Café featured in New York Post