Frevo Nyc

Frevo is a cutting-edge, fine-dinning restaurant hidden behind a secret art gallery canvas in New York.
“To get into Frevo, you first need to know that Frevo exists. There’s no sign” Explains New York Times magazine  
With the concept of Frevo in mind and it’s near-theatrical entrance, my approach was to create an identity system for collaterals that represents the idea of a ‘speakeasy’ enhancing Frevos experience as one that entertains the senses.
With the ambitions of Chef Franco Sampogna and restaurateur Bernardo Silva set wide, the restaurant was awarded with a Michelin Star in 2022.
 






“In a place like New York, which has it all, Frevo finds a way to stand out even when out of plain sight.”
Travel + Leisure Magazine






Photography: Mark Grgurich

Further reading 
Frevo featured in New York Times Magazine